Bordertown Coffee
For this case study, my team members and I took on the task of analyzing and improving the website navigation of Dinkytown, Minneapolis’ local business - "Bordertown Coffee” Shop. Our focus for this business was to create an accessible digital experience for its customers through a website redesign.
Duration: 10 weeks
Team members: Martha Vaughan, Kaci Kopf, Emily Ulfig
Role & Responsibilities: UX Design & UI Design
Background
Bordertown Coffee, found in Dinkytown, occupies a 1929 frat house and has been a cornerstone of the community since 2004.
Known for ethically sourced premium coffee beans, they offer a diverse menu featuring classic espresso, specialty drinks, teas, fresh juices, pastries, and lunch options.
User Interview
User Interview Script
Key Insights
Market Research
Current Website
Ideation
Know, Do, & Feel
Know:
About the company
Products and prices
Location and hours
Pictures
Reviews
Do:
Browse items/reviews
Place orders
Find location
Make an account
Feel:
Satisfied
Excited
Relaxed
Convenience