Hidden Gemz
Hidden Gemz is a travel app revolutionizing exploration through gamification. Users can discover local treasures, earn gems by completing quests at tourist spots, unlock discounts at businesses, and share their adventures with friends.
Problem Statement
In a crowded travel app market, users struggle to find a comprehensive approach that aligns traveler preferences with the capabilities of local businesses, incorporates sustainable and community-led experiences, addresses inflation-related concerns, and explores the untapped potential of gamification in the travel and tourism industry.
Opportunity Statement
“How can we revolutionize travel exploration by seamlessly integrating curated local insights with a gamified interface?”
Duration: 10 weeks
Team members: Martha Vaughan, Kaci Kopf, Emily Ulfig
Role & Responsibilities: UX Design & UI Design
Dashboard
Prompts the user to sign in or log in
User dashboard of profile
View of ongoing quest overview
Questz
Previews overview of hidden gemz levels
Showcases available quests to complete
Three steps per level before earning gems
Tripz
Prompts the user to view their ongoing and past trips
Prompts the user to begin a new trip
Offers an overview of categories of locations and a brief overview of the location
Picz & Shop
Gallery of recent pictures of trips and shared memories
Shop of discounts available near locations of levels
The number of gems equals the price of discounts
Discover
Market Research
Persona
Key Insights:
Supporting local communities allows users to connect with local communities and boost local economies.
Unique travel experiences such as finding hidden gems and making special memories.
Gamification creates brand awareness and enhances user experience and interaction.
Cost-friendly activities concerning Inflation and steep travel costs
