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Madewell
For this case study, my team members and I took on the task of designing and developing a service-oriented application for the well-established American retail brand, Madewell.
Check out our application here —> Madewell
Duration: 8 weeks
Team members: Martha Vaughan, Haley Vokaty, Elle Smarzinksi
Role & Responsibilities: UX Design & UI Design
Background
Madewell is a well-established American retail brand, operating under J.Crew Group, known for its high-quality denim, apparel, and accessories. Targeting a younger demographic, Madewell offers a stylish, casual, and relaxed clothing line that includes everything from jeans and tees to timeless outerwear, footwear, and bags.
While denim is at the heart of the brand, Madewell goes beyond fashion by fostering a vibrant community where creativity, inclusivity, and self-expression are celebrated. With its focus on craftsmanship, authenticity, and sustainability, Madewell continues to be a go-to destination for individuals seeking both fashion-forward pieces and wardrobe essentials.