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Madewell

For this case study, my team members and I took on the task of designing and developing a service-oriented application for the well-established American retail brand, Madewell.

Check out our application here —> Madewell

Duration: 8 weeks

Team members: Martha Vaughan, Haley Vokaty, Elle Smarzinksi

Role & Responsibilities: UX Design & UI Design

Background

Madewell is a well-established American retail brand, operating under J.Crew Group, known for its high-quality denim, apparel, and accessories. Targeting a younger demographic, Madewell offers a stylish, casual, and relaxed clothing line that includes everything from jeans and tees to timeless outerwear, footwear, and bags.

While denim is at the heart of the brand, Madewell goes beyond fashion by fostering a vibrant community where creativity, inclusivity, and self-expression are celebrated. With its focus on craftsmanship, authenticity, and sustainability, Madewell continues to be a go-to destination for individuals seeking both fashion-forward pieces and wardrobe essentials.

RECAP OF MARKET RESEARCH

LO-FI WIREFRAMES

MOODBOARD

IDEATION INSIGHTS

BRAND IDENTITY

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